Over forty designers and artists worked on the interior. Some were chosen to create work to reflect on the building’s history and to add a new layer. In other cases, work was selected to fit with our vision of transparent, simple luxury.
MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam. Still a young agency at the time, in 2004 they were approached by our artistic director, Suzanne Oxenaar to transform the Lloyd Hotel & Cultural Embassy. MVRDV is now a 70-strong studio with international projects and global acclaim.
An internationally acclaimed designer, Van Lieshout’s Lloyd bathroom design and 8-person bed in our Rough Music Room have become Lloyd icons. He runs Studio Van Lieshout based in Rotterdam. His work has been featured in international art and design collections including the Stedelijk Museum, Fondazione Prada, Art Basel and Frieze.
Jongstra is well known for her emphasis on bio-diversity and the preservation of natural and cultural heritage through her felted creations. Her ‘Cherry Blossom’ felted shutters can be seen on the South-facing side of the hotel. Her work has been exhibited globally in (amongst others) Victoria & Albert Museum, the Stedelijk Museum and MoMA.
Seyferth designed designed the interior of 30 monumental rooms at the North side of the building.
These are the smallest rooms which could not to be altered during renovations, and were not able to accommodate a wardrobe. Seyferth came up with an efficient design which enabled guests to make it their personal space.
Lloyd Hotel & Cultural Embassy is rife with Richard Hutten design: his Zzzidt side table/light, his Switch lamp, Thing 7 bench, Poeff seat, apple green 3 minus 1 desk, his Bed is Room bed. Unique is the Lloyd Bar, which Hutten developed especially for Lloyd Hotel
The Amsterdam-based design duo Scholten & Baaijings transformed one of our 4-star rooms for the annual Elle Deco event 'Inside Design' in 2008 (pictured below, far right)
The room is divided into three zones, in shades of pink and green: a carpeted entrance with grid-patterned wall, a bathroom with two cupboards and massive doors that can be closed to create privacy.
Royaards' iconic bedside light is usually combined with night table in the same style. It was originally conceived as a Christmas Tree around 2000, when highgloss aluminium first became available. Later it was developed into a light looking like a pictogram.
Spread out over public spaces, hallways and a number of hotelrooms are furniture objects by Marcel Wanders. Lights, sofas, benches, chairs.
Notably his VIP Chair in Divina Melange Wool, which was designed for the Dutch pavilioin at the World Expo 2000 in Hannover, Germany. This was the same event that marked the breakthrough of the Lloyd Hotel & Cultural Embassy architects, MVRDV.
Eek’s Crisis Bed for children and his Rocking Chair are used at Lloyd Hotel & Cultural Embassy for they fit in perfectly with a building dense with stories and details.
Piet Hein Eek advocates that you should work with the materials at hand. For him, this meant he started designing chairs from matches. At his graduation show at the Design Academy Eindhoven in 1990 he attracted attention with his Scrapwood Cupboards. He was interested in the aesthetics and functionality of imperfect materials. Twenty years on, he runs an international company making scrapwood furniture. His design philosophy is still the same: to make unusual objects using simple production methods.
Design of 68 bathrooms
Peg, commissioned hall bench, chairs, tables and children's furniture
'rag chair', 'milk bottle lamp'
Gerald van der Kaap
Lloyd Hotel project adviser, photo: 'Free'
Wim Doorschodt & Sarah Enoch
Cupboards made of the original prison doors which where used during the period when the Lloyd Hotel was a prison
Hans van Bentum
crystal chandelier 'Ship'
Cherry blossom wood
Victor P. Wiertz
routing and numbering hotel
Lloyd Life art installation / entry restaurant
Karel de Bazel (1869-1923)
homerolled dust ball, concept nomadic library
Dom H. van der Laan