A DAY OF DESIGN & STYLING
SUNDAY 13 JULY
10.00 – 18.00 hrs
Icon of Dutch Design Lloyd Hotel & Cultural Embassy invites you to a day of Design & Styling with a line-up to make fashionistas go all dreamy: Grazia magazine, Amsterdam Fashion Institute, Designercafé, designer Marcia Nolte and Zalando. Boost your styling skills in a Masterclass by the fashion professionals of Grazia magazine, soak up inspiration at ‘the making-of’ presentation of Hotel The Exchange with the Textile Museum Tilburg and INAMATT designers, get all greedy in the pop-up shop and why not pay from a beautiful new Marcia Nolte wallet? Perfect your day by taking a snapshot in the photobooth.
MASTERCLASS GRAZIA SESSION I & II: STYLING & DESIGN
10.00 – 12.00 HRS ADMISSION €15 book here for the morning session
13.00 – 15.00 HRS ADMISSION €15 book here for the afternoon session
Fashion Director Cara Schiffelers of Grazia Magazine will tell what goes on at the editorial department of the magazine that has the complete coverage of the new fashion trends. Stylist Lonneke Noteboom will share her experience as personal shopper, blogger of www.stylemyday.nl and work as styling expert.
10.00 – 17.00 HRS
EXHIBITION FASHION HOTEL THE EXCHANGE
Fashion hotel The Exchange in Amsterdam has rooms dressed as models by eight students of the Amsterdam Fashion Institute AMFI. This exhibition shows how they worked together with designers INAMATT and the Textile Museum to develop fabrics for their rooms. A film, fabric samples and children’s cots and cushions give you a good idea of the project and its results.
GRADUATION SHOW FASHION & BRANDING AMFI
Graduation show of Fashion & Branding 2014 Bachelors of the Amsterdam Fashion Institute, offering an innovative view on Fashion Technology. An interactive presentation shows their proposals for a concept for a fashion brand and brand strategy.
BOUTIQUE SHOP DESIGNERCAFÉ
High-end Dutch women's fashion, plus styling tips for those who like to work and play. OKH7 is a co-creation of artists, designers, and photographers who use the best Italian crepe de Chine and silk to develop a minimalist, timeless collection of limited-edition dresses.
THE CRUMILLA COLLECTION
Design Academy graduate Marcia Nolte works on her new collection of handmade leather wallets today. Nolte selects small amounts of leather to create personal wallets, individually coloured and each stamped with its own number. A single, double or triple fold makes out the volume of her unique wallets.
EXHIBITION MASTERPEACE BAG: A CROSSING BETWEEN A BAG AND A PIECE OF ART
After her graduation at Artemis Fashion design (2007) a part-time course in Rotterdam, Kim van Beek has set up her own bag label " Buddhi". Her purpose is to create a new form for an old craft. Bags made of felt, in an innovative, sculptural form. From developing country - with an added value- to a new world. Handmade in Nepal. In the Lloyd Hotel & Cultural Embassy Van Beek shows her new piece for fashion week. It was designed for Masterpeace.org for the Art Fair.
Pick-out your favourite Zalando item and photograph yourself in the photobooth!