Lloyd Hotel & Cultural Embassy - Amsterdam, Noord-Holland, 1019 BN, Netherlands


  • lloyd digital lab 2015

Event: Lloyd Digital Lab hosts an evening about STORYTELLING
Date: 22 January 2015
Time: 8pm – 10.30pm
Venue: The Salon, Lloyd Hotel & Cultural Embassy
Admission: Free, please RSVP to cultureleambassade@lloydhotel.com

Why do stories matter in the digital world? And who gets to tell them? This intimate salon-style event brings together innovators working in different contexts to create interesting and diverse stories using technology. Sophia Stuart left her position as a digital executive at media house Hearst (New York) to embark on independent creative projects, amongst them a series of mobile novels. Lipika Bansal conducts research between Amsterdam and India using technology and storytelling techniques to better understand human behaviour. Web entrepreneur Martijn Arts will introduce his forthcoming book titled Augmented Humanity: The zen of Technology. What can these three technologists tell us about the power of stories to influence cultural dynamics?


Sophia Stuart is an award-winning digital strategist (Webby, MVA) and technology columnist. Voted one of the “Top 21 Social Media Superstars” by Min Online, Sophia was a digital executive at Hearst from 2006 – 2013, a founding member of the IAB mobile committee, a non-executive director at UKTI and spoke at many conferences including Nokia World 2008 in Hamburg. Now based in L.A, Sophia runs TheDigitalCheckUp.com and consults on digital for corporations. She was a judge for both the SheSays global awards (2014) and the Bookmarks, South Africa (2013) and writes for many publications including Esquire Mexico, Red (UK), Harper’s Bazaar Australia, PCMAG and ELLE China.

Lipika Bansal is creative researcher and social designer, cross-pollinating between various disciplines, providing consultancy and developing original solutions for empowerment and social change, where art, technology and society meet. She uses creative research and design methodologies, such as (digital) storytelling -and writing. In her work she makes use of a mixture of old and new media merging her research with existing and custom technology. Her artistic research collaborations with youth and women communities include interactive art installations, which triggers awareness and dialogue using approachable methods and interfaces. Lipika produces exhibitions, workshops, co-creations and other get-togethers. She works as creative technologist and develops innovative applications and concepts for mobile, online and physical platforms, within the domain of culture, education, and sustainable development.

Martijn Arts' forthcoming book is titled ‘Augmented Humanity: The Zen of Technology.’ In his words: "This is basically a plea for augmented humanity. Obviously, such a collective system has its drawbacks, just like the web also has its dark sides. I don’t have any illusions about that. But I do have a dream: that we will grow towards a future humanity that is effectively learning, creating and organizing as a collective. This asks for a better focus on connections between people, rather than on the individual. Technology will allow us to achieve that Zen state.”
While studying industrial design at TU Delft, Arts established the internet company ZaPPWerK. Over the years the company has grown into a leading voice in digital innovation in the Netherlands with clients like TU Delft, Museum Boijmans van Beuningen, Intertoys and Shell. In 2006 the company was renamed Total Active Media.