Lloyd Hotel & Cultural Embassy: Design Hotel Amsterdam - Amsterdam, Noord-Holland, 1019 BN, Netherlands


From 22/10/2010 until 23/11/2010

The Llove Hotel concept is an initiative of Suzanne Oxenaar, Artistic Director of Lloyd Hotel & Cultural Embassy and Hotel The Exchange. Llove Hotel has been created by four Dutch and four Japanese designers.

Llove Hotel was situated on the top floors of the Daikaynama i Studio in the Nara district of Tokyo, from 22 October to 23 November 2010. The opening of Llove Hotel coincided with the design event DESIGNTIDE Tokyo.

Ever since her first visit to Japan as curator in 1984, Suzanne Oxenaar has been intrigued by the contrast between the formal side of the Japanese culture, and the architectural extravagance she noticed in the streets of Tokyo. These over-the-top buildings turned out to be the facades of the so-called 'Love Hotels'. The concept of the 'Love Hotel', which offer a discrete environment for the meetings of lovers, had always stayed in the back of her mind.

In 2009 the celebration of 400-years of business and cultural contacts between Japan and The Netherlands took place. A Dutch vessel called 'Love' was the first foreign ship to reach the Japanese coast in 1609. What better way to commemorate this historical fact than by a renewed declaration of love?

In Tokyo architect Jo Nagasaka shaped the concept with a team of Japanese architects and designers. In Amsterdam Dutch designers worked on an exhibition 'Still in Llove'.
With the cooperation of the Dutch embassy in Tokyo and a number of sponsors and financers, the Llove Hotel was opened on the top floors of the Daikaynama i Studio in de Nara district of Tokyo, from 22 October to 23 November 2010. The opening of the Llove Hotel coincided with design event DESIGNTIDE Tokyo.

The 'Still in Llove' project offered the unique opportunity to spend the night in one of the fifteen spaces which were designed for the occassion. Also a café 'Still in Llove' was opened where all food ingredients came from Nara, the region known for its tradational Japanese culture.

Designers: Pieke Bergmans, Richard Hutten, Joep Van Lieshout, Jo Nagasaka, Ryuji Nakamura, Hideyuki Nakayama, Yuko Nagayama, Scholten & Baijings, Thonik.

Rooms by Pieke Bergmans / Richard Hutten / Nagayama

  • Pieke Bergmans room LLove Hotel
  • Richard Hutten Llove Hotel
  • Llove Hotel