Lloyd Hotel & Cultural Embassy: Design Hotel Amsterdam - Amsterdam, Noord-Holland, 1019 BN, Netherlands


Lloyd Hotel has been Slow from the start. The citrus tart, the charcuterie, the tramezzini and all else that is edible is made using biological products from local suppliers. The tiles, paint, carpets and wall coverings are made by designers, artists and companies who work with natural products, like Claudy Jongstra, INA, Histor and MOSA. As there is always scope to extend the sustainability of Lloyd Hotel, the Cultural Embassy invited slow design expert Carolyn Strauss of slowLab (US/NL) to start up a research programme aiming at a slow-er Lloyd in early 2010.


The program leveraged the unique conditions of Lloyd Hotel & Cultural Embassy, while: 1) Revealing additional functional and aesthetic expressions within the Lloyd's complex ecology of services, spaces and people; 2) Constructing additional layers of personal and social experience; 3) Creating new opportunities for interaction and collaboration across a diversity of disciplines; and 4) Deepening connections with the those living and working in the local community.

Hundreds of designers, architects, social and environmental innovators, students, and local community members took part in the ‘Slowing Experiments’ featured on this site. Individually and in groups, they investigated the functional, spatial, temporal, sensorial, and social expressions of the Lloyd system, while also expanding beyond its borders to imagine new forms of engagement in the local area and new scenarios applicable to the world at large.

Collectively, the projects found here begin to map out a set of Slow values not only for the Lloyd and its neighborhood, but for all of us. How can what we experience and learn through Slow Lloyd help us to be Slow-er as individuals, to strengthen our communities, and, in so doing, to move together toward a more sustainable future?

Participating academies are Academie van Bouwkunst Amsterdam, Gerrit Rietveld Academie, ArtEZ Hogeschool voor de Kunst Arnhem, AKV/St. Joost Maastricht, and Wageningen University.

Lekker Vies
Slowing Tools by Marijke Annema, graduation Design Academy Eindhoven

This is your Chair
Material Potential, Angela Donkers

Spaces of Play
Slow Tourism, Thor ter Kulve

Performing Form
Body, Material, Context experiment by students of the Amsterdam Architecture Academy