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Lloyd Hotel & Cultural Embassy - Amsterdam, Noord-Holland, 1019 BN, Netherlands


These expand on the Lloyd Hotel past and present, which keeps spawning artistic reflections. Their nature differs widely; it can be educational, entertaining, philosophical or of the senses. As they are lengthier, more substantial or more frequent than our other Events, we created this special niche for them.


  • Steinbeisser at Lloyd Hotel

For the last three years a gastronomical experiment, titled Steinbeisser, has been taking place at the Lloyd Hotel. A select few have been treated to a 5-course organic plant-based menu prepared by various acclaimed chefs. The unique sensory combination of taste and texture, as well as inventive utensil and tableware created by artists for the events, has redefined eating experiences.

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  • Lloyd at Trouw

From 16/10/2013 until 20/10/2013

At the heart of club TROUW a special TROUW-suite was installed by Lloyd Hotel & Cultural Embassy for ADE 2013. A contest was held to decide who would be the lucky winners of a 5-day stay in the suite overlooking the dancefloor.

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  • Llove Hotel

From 22/10/2010 until 23/11/2010

The Llove Hotel concept is an initiative of Suzanne Oxenaar, Artistic Director of Lloyd Hotel & Cultural Embassy and Hotel The Exchange. Llove Hotel has been created by four Dutch and four Japanese designers.

Llove Hotel was situated on the top floors of the Daikaynama i Studio in the Nara district of Tokyo, from 22 October to 23 November 2010. The opening of Llove Hotel coincided with the design event DESIGNTIDE Tokyo.

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  • Zotia at Lloyd Hotel

Although the journey was slow, it must have felt like she was being catapulted into a strange new World. Among the frazzled masses from Eastern Europe who tried to change their fortunes by emigrating, was a 9-year old Polish girl called Zotia.

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Slow Lloyd

  • Slow Lab at Lloyd Hotel

Lloyd Hotel has been Slow from the start. The citrus tart, the charcuterie, the tramezzini and all else that is edible is made using biological products from local suppliers. The tiles, paint, carpets and wall coverings are made by designers, artists and companies who work with natural products, like Claudy Jongstra, INA, Histor and MOSA. As there is always scope to extend the sustainability of Lloyd Hotel, the Cultural Embassy invited slow design expert Carolyn Strauss to start up a research programme in early 2010.

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  • Lloyd Life Project

The central entrance of the restaurant, opposite the reception desk, leads through a small, unpainted wooden construction with a slightly unhinged door and wobbly floorboards. This is ‘Lloyd Life’, an installation made by Japanese artist Chikako Watanabe in 2009.

Watanabe was the first artist in residence at Lloyd Hotel & Cultural Embassy. She produced her installation for the exhibition ‘Holland Mania’, celebrating 400 years of trade and cultural relations between Japan and the Netherlands, at the Lakenhal / Scheltema in Leiden.

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  • Llove Hotel

From her first stay in Japan as curator in 1984, Suzanne Oxenaar had been intrigued by the contrast between the formality of the Japanese culture, and the architectural extravaganza’s that she noticed in some of Tokyo’s streets. These were the playful facades of the so-called ‘love hotels’.

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  • Lloyd History

The architecture and large chunks of the interior of Lloyd Hotel bear witness to the fact that this is a building soaked in history. Climbing one of the staircases, this history unfolds in film, pictures, and letters.

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