Lloyd Hotel & Cultural Embassy - Amsterdam, Noord-Holland, 1019 BN, Netherlands


From 10/05/2012 until 31/05/2012


Exhibtion ‘Terada Mokei’
Friday 11 to 31 May
Open daily from 09.00 – 01.00 hrs
Free admission

Damrak 49 Amsterdam
Sells the Architectural Model Kits of Naoki Terada
For opening hours see www.optionsamsterdam.com
Phone +31 20 – 620 1400

Modelling cards in miniature
In the presence of the Japanese architect Naoki Terada the Cultural Embassy of Lloyd Hotel presents the exhibition ´Terada Mokei´, with miniature scenes of daily live in small scale. These are rooted in architectural modelling where they were introduced by this Japanese architect and designer.
Architectural journalist Cathelijne Nuijsink has followed the work of Terada for years and published about it.
At the opening of the exhibition the launch of her book ‘How to Make a Japanese House?’ takes place. The publication gives the lowdown on the freestanding house in Japan, also examples of the refined small-scale.

Architectural models of daily life
For architects it is a side-issue: the mock-up of people, trees, dogs and street furniture they use in their scale models. Earlier, these accessories were made by hand for each commission. In 2009 the Japanese architect and designer Naoki Terada introduced an industrially produced version of the scale models. The miniature figures are produced on a card. They are cut-out, folded into shape and put down. Terada’s ‘modelling cards’ became a quick hit, not so much with the architects but as a design gadget with the public.

The 1/100 Architectural Model Kit is produced by the TERADA MOKEI in Tokyo.
By now a range of kits is available, like Zoo, New York, Tokyo Office, and Tokyo Train.
In the Netherlands the first sets are available at OPTIONS!, the new design store at Damrak 49.
OPTIONS! has opened recently together with Hotel The Exchange and daily restaurant STOCK, a new initiative of the founders of Lloyd Hotel & Cultural Embassy.
Especially for OPTIONS! Naoki Terada will design an Amsterdam street scene.

Naoki Terada
The architect and designer Naoki Terada lives and works in Tokyo. He studied at the Meiji University Tokyo and the Architectural Association’s School of Architecture in London. In 2003 he founded the architect agency Terada Design, and in 2011 Terada Mokei (It means Terada Models), dedicated to architectural models. Next to architecture and interior design, he also designs furniture, products and graphics.

The book 'How to make a Japanese House' by Cathelijne Nuijsink is published by NAI Publishers.
ISBN 978-90-5662-850-5