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Lloyd Hotel & Cultural Embassy - Amsterdam, Noord-Holland, 1019 BN, Netherlands


Llove hotel

From her first stay in Japan as curator in 1984, Suzanne Oxenaar had been intrigued by the contrast between the formality of the Japanese culture, and the architectural extravaganza’s that she noticed in some of Tokyo’s streets. These were the playful facades of the so-called ‘love hotels’.
The concept of the love hotel, where you can meet your lover in complete discretion, had always stayed at the back of her mind.

Celebration 400 years relations Japan - The Netherlands

In 2009 the fourth centenary of relations between Japan and the Netherlands were celebrated. A Dutch ship called ‘De Liefde’ (Love), was the first to reach the Japanese coast in 1609. What should be a more appropriate festive gesture than a renewed declaration of love?

Still in llove

In Tokyo, architect Jo Nagasaka worked on the concept of ‘Still in Llove’, involving a team of Japanese designers and architects. In the Netherlands, Dutch designers started to make plans for an exhibition of Llove guest rooms: the LLOVE HOTEL.
With the involvement of the Dutch embassy in Tokyo and a host of sponsors and financers, Llove opened at the top level of the Daikaynama i Studio in the Nara prefecture, from 22 October to 23 November 2010. It coincided with DESIGNTIDE Tokyo.

‘Still in Llove’ offered the unique experience of spending a night in one of the fifteen spaces which had been created specifically for this event by designers and architects. A café was included where all ingredients of the served food were from Nara, a region famous for its traditional Japanese culture.
Designers: Pieke Bergmans, Richard Hutten, Joep Van Lieshout, Jo Nagasaka, Ryuji Nakamura, Hideyuki Nakayama, Yuko Nagayama, Scholten & Baijings, Thonik.