Holland Festival

Date: June 7th - 30th
Time: Thursday - Saturday 15:00 hrs - 24:00 hrs
           Sunday - Wednesday 17:00 hrs - 21:00 hrs
Location: Lloyd Tower
Admission: free, please reserve spot via +31205237787 

Longplayer is a cyclical composition for singing bowls which lasts a thousand years. The piece started playing on 31 December 1999 at midnight, and – if it all goes well – will complete its cycle on the last second of the year 2999. The work, conceived and composed by Jem Finer, can be heard as an electronic sound installation at listening posts in London and San Francisco, as well as via a live-stream and app. For this edition of the Holland Festival, Longplayer can be experienced in the tower of the Lloyd Hotel, with a magnificent 360 view of Amsterdam. One person may enter for half an hour. The meditative sound of the singing bowls never repeats. Longplayer brings together ancient instruments and modern technology in a work that encourages you to contemplate time and life.  

more info

Breaking News

Date: June 23rd
Time: 10:00 - 17:00 hrs
Location: Lloyd Hotel Amsterdam
Admission: tickets via We Make The City 

Breaking News is a unique chance to be part of the largest front page of The Netherlands. ACED lets you think about the news of the future in a creative and unique way, through an exclusive workshop where all participants have the opportunity to express their independent opinion and vision.

The program takes place in one of the beautiful spaces of Lloyd Hotel, where every participant literally has one square meter to tell his or her story. This can be done with text, image, paint, sound, performance or a light show. How you want to shape the news of the future is on you. All individual contributions together form one collective front page.

The emphasis of the workshop will be - besides formulating a sharp message - mainly on a creative and visual translation of this. You will be guided in this by a team of professional journalists, designers and coaches. Coffee, tea and lunch are included for all participants.

Interested to participate in this program? Make sure you get hold of a festival pass via the website of We Make The City. After purchasing the festival pass you can register for this workshop free of charge.

Breaking News is an initiative by ACED, We Make The City, Pakhuis de Zwijger and Lloyd Hotel.

Open Day

Date: June 24th
Time: 12:00 - 20:00 hrs 
Location: Lloyd Hotel Amsterdam
Admission: free

During our Open day, Lloyd Hotel nvites Amsterdam in to discover the its building and renewed terrace!

Classic concerts are given on surprising locations scattered over the building. With Club Classique plays Roadtrip la Bohème and Vasile Nedea invites Arthur Heuwekemeijer.

DuPho. Dutch Photographers
An exposition of the series OURGRID by photographer Jaap van de Beukel is on display in the Lloyd restaurant. OURGRID is a documentation of the explosively growing group of teenagers on the isles of IJburg.

Holland Festival
The tower is opened for a select audience to the 1000-year composition Longplayer. To experience this music, 1 person may enter for 30 minutes. We are offering extra time slots during our Open Day. Reservations are required and possible from Monday 18 June.

Guided tours are given through the building. Reservation is also required for this and possible from Monday 18 June. Stay tuned for the opening of this e-mail address.

Open Day is organized as part of WeMakeThe.City Festival, a city-wide festival that showcases the diversity of Amsterdam. 

We will also present our renewed terrace to Amsterdam with children entertainment and lovely food!