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These projects expand on the Lloyd Hotel past and present, which keeps spawning artistic reflections. Their nature differs widely; it can be educational, entertaining, philosophical or pertaining to the senses. As they are lengthier, more substantial or more frequent than our other Events, we created this special niche for these projects.


From 16 to 19 February, Lloyd Hotel & Cultural Embassy welcomes MONO JAPAN, an ode to Japanese craftsmanship and design, for the third time. MONO JAPAN offers Japanese brands a platform to present their work in Europe.

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On June 5th and 6th, Steinbeisser and Lloyd Hotel & Cultural Embassy organize the 2018 edition of Experimental Gastronomy with chef Alexandre Gauthier from La Grenouillère (France).

The chef takes up the challenge of using exclusively plant-based (vegan) ingredients sourced from organic and biodynamic producers found in the Netherlands, Belgium and Germany.

Every evening is a unique immersive experience that marries high end gastronomy with conceptual design practices and offers a radically different way to enjoy food.

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Date: Ongoing
Time: 24/7
Location: Restaurant and platform Lloyd Hotel & Cultural Embassy
Admission: Free

‘Kalamkari Tales’ by artist Ruud Lanfermeijer.
An exhibition of the age-old craft of hand-blocked cotton printing, Kalamkari, which is practised only in some places in India. The Dutch East India Company imported chintz to the Netherlands in the 17th century, where it was used for regional dress, bed linen and wall hangings. In 2016 a group of Dutch artists worked together with Indian crafters to produce new work commissioned by the Textiel Factorij.



The One Minutes publishes a series of One Minute films every month. The series screen at the TV set in all hotel rooms at Lloyd Hotel & Cultural Embassy.

One Minutes are videos of exactly one minute. Each month a guest artist is invited to conceive and curate a series.
The One Minutes started in 1998 as an experiment at Sandberg Instituut in Amsterdam and grew into a worldwide platform. The archive contains over 10.000 films from makers of over 120 different nationalities. The Netherlands Institute for Sound and Vision has adopted the archive into their collection.
In 2002, The One Minutes Jr. was initiated. In collaboration with Unicef they organise workshops for youngsters all over the world.

Please check the website to see which The One Minutes series is screening this month and to participate in the project:



From 16/10/2013 until 20/10/2013

At the heart of club TROUW a special TROUW-suite was installed by Lloyd Hotel & Cultural Embassy for ADE 2013. A contest was held to decide who would be the lucky winners of a 5-day stay in the suite overlooking the dancefloor.

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From 22/10/2010 until 23/11/2010

The Llove Hotel concept is an initiative of Suzanne Oxenaar, Artistic Director of Lloyd Hotel & Cultural Embassy and Hotel The Exchange. Llove Hotel has been created by four Dutch and four Japanese designers.

Llove Hotel was situated on the top floors of the Daikaynama i Studio in the Nara district of Tokyo, from 22 October to 23 November 2010. The opening of Llove Hotel coincided with the design event DESIGNTIDE Tokyo.

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Although the journey was slow, it must have felt like she was being catapulted into a strange new World. Among the frazzled masses from Eastern Europe who tried to change their fortunes by emigrating, was a 9-year old Polish girl called Zotia.

Slow Lloyd


Lloyd Hotel has been Slow from the start. The citrus tart, the charcuterie, the tramezzini and all else that is edible is made using biological products from local suppliers. The tiles, paint, carpets and wall coverings are made by designers, artists and companies who work with natural products, like Claudy Jongstra, INA, Histor and MOSA. As there is always scope to extend the sustainability of Lloyd Hotel, the Cultural Embassy invited slow design expert Carolyn Strauss to start up a research programme in early 2010.

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The central entrance of the restaurant, opposite the reception desk, leads through a small, unpainted wooden construction with a slightly unhinged door and wobbly floorboards. This is ‘Lloyd Life’, an installation made by Japanese artist Chikako Watanabe in 2009.

Watanabe was the first artist in residence at Lloyd Hotel & Cultural Embassy. She produced her installation for the exhibition ‘Holland Mania’, celebrating 400 years of trade and cultural relations between Japan and the Netherlands, at the Lakenhal / Scheltema in Leiden.

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From her first stay in Japan as curator in 1984, Suzanne Oxenaar had been intrigued by the contrast between the formality of the Japanese culture, and the architectural extravaganza’s that she noticed in some of Tokyo’s streets. These were the playful facades of the so-called ‘love hotels’.

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The architecture and large chunks of the interior of Lloyd Hotel bear witness to the fact that this is a building soaked in history. Climbing one of the staircases, this history unfolds in film, pictures, and letters.

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