The Lloyd Hotel & Cultural Embassy is the first one to five star design hotel in the world. It was created out of a curiosity to explore the cultural luggage of guests, a longing to make a connection between Dutch culture and theirs and a zest for making guests feel welcome.
The hotel is situated on Amsterdam’s waterfront in the Eastern Docklands. With its famed modern architecture and an ever more bustling nightlife, this is a sought-after area for creatives. Originally a migrant’s hotel, for thousands of people it served as the last stop in Europe before setting out for the South-Americas on one of the Royal Dutch Lloyd ships. From the early forties onwards, Lloyd Hotel has had several functions before it reopened in 2004 as an independent one to five star hotel. Architects MVRDV implemented the building’s latest transition. Over fifty designers and artists worked on the interior. Some were chosen to create work which reflects on the building’s past and to add a new layer. Building and interior communicate Lloyd Hotel & Cultural Embassy’s attitude: it is a work in progress, never to be finished. Catering to all kinds of people, the atmosphere is relaxed. The hotel and its restaurant and bar are open to hotel guests and locals. The Cultural Embassy presents a continual program of events around its cultural guests and the festivals in Amsterdam. Events take place throughout the building and can mostly be visited free of charge. They are a mix of high and low art, design, catwalk appearances, performances, collections, textiles, jewellery, and food events.
The Lloyd Hotel is situated in a freestanding monument building dating from 1921 by architect Evert Breman. It is conveniently located at the east end of central station; with direct tram lines to the station (5 minutes) and the city centre (Leidseplein 10 minutes) on the doorstep. Cars coming from the ring road are two traffic lights away from the large parking facilities.The architectural marvels of the hotel’s surroundings are easily done on foot, on bicycle or with a tour guide. They offer best practice examples of the typical Dutch need for compact city planning, with stunning solutions.
Accommodation, dining and venues
The hotel has an amazingly large and tranquil terrace on the South, a large restaurant, a bar, 117 hotel rooms ranging from one to five stars and fitted out by a plethora of Dutch artists and designers, four mezzanine platforms used for exhibitions, meetings and events, a library, two main banqueting rooms and ten smaller meeting rooms.
Facilities and services
There is free WIFI access throughout the building. Room service is available at all hours and for all 117 rooms. Bicycles can be hired at reception. Two guest PCs are available on the platforms free of charge.
Dutch Design award for Best Client (October 2012)
Time Out magazine award for Best Hotel (October 2010)
Benno Premsela prize awarded to Suzanne Oxenaar (November 2009)
Vredeman de Vriesprijs (November 2006)
Talent du Luxe (November 2006)
Amsterdam Prize awarded to Claudy Jongstra (January 2006)