What Design Can Do

From 13/05/2013 until 17/05/2013

16 - 17 May 2013
Stadsschouwburg Amsterdam
Visitors of Lloyd Hotel & Cultural Embassy can get a 10% discount on tickets for  What Design Can Do, the event on the social impact of design. To book with the discount, please use code BP6195.

13 - 17 May 2013
daily  9 - 17 hrs
platform Culturele Ambassade

Filmed presentations of the keynote speakers of the 2012 edition of What Design Can Do with among others Younghee Jung (head research Nokia, Bangalore), Suzanne Lee (fashion designer), Marcelo Rosenbaum (designer, Brazil), and H&M’s trend coordinator Catarina Midby.

What Design Can Do
Everything in our daily lives has been designed. Everything is design. But only very rarely do all the various design disciplines come together to discuss the social impact of design.

What Design Can Do is a cross-disciplinary two-day event in Amsterdam on May 16 and 17 that brings together people from fashion, product design, architecture, interaction design and graphic design.

For many young designers, pragmatism and idealism fit together perfectly naturally, says Richard van der Laken. He is one of the founders of the Designpolitie and came up with the idea for What Design Can Do. ‘That a good design is also good for the world. That’s what it’s about,’ explains Van der Laken.

An example is the Fake Meat concept by Dutch designer Marije Vogelzang. She came up with ‘fake’ animals, provided them with a biography and appetising packaging, and ensured that they taste good. The result is a welcome addition to the drab ‘vegetarian meat’ on the supermarket shelves.

Designers are good in thinking of solutions, so challenge them to do precisely that. Thus reads the slogan for the third What Design Can Do event. In addition to Vogelzang, one of the prominent guests this year is Mike Kruzeniski, head of design at Twitter. Also on stage are the high-profile design duo Hellicar & Lewis from England. Their highly communicative design portfolio ranges from dance performances for Tate Modern to branding for Intel.
Guests from the Netherlands include trend-watcher Lidewij Edelkoort and the successful duo Jop van Bennekom and Gert Jonkers of the magazine Fantastic Man. The event takes place in the Stadsschouwburg on Leidseplein in Amsterdam, and includes breakout sessions in the Balie cultural centre and the Apple Store.

(Pictured below) Mike Kruzeniski, Head of Design at Twitter

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