Lloyd Hotel has been Slow from the start. The citrus tart, the charcuterie, the tramezzini and all else that is edible is made using biological products from local suppliers. The tiles, paint, carpets and wall coverings are made by designers, artists and companies who work with natural products, like Claudy Jongstra, INA, Histor and MOSA. As there is always scope to extend the sustainability of Lloyd Hotel, the Cultural Embassy invited slow design expert Carolyn Strauss to start up a research programme in early 2010.
From slow to slower
Strauss involved a wide range of academies in the project, leading to around 150 students who invade the hotel at regular intervals – to concentrate on sometimes curious looking research. Contributors to the Slow Lloyd programme are designers, educational specialists, city activists, environmental technologists, and social innovation experts.
Slow Lloyd is aimed at tourists and business travellers, but also at locals and local companies.
A first manifestation of Slow Lloyd took place on Saturday 9 April. Throughout the hotel, people could engage in slow design topics and research. Fill in statistics; listen to a soundscape of the hotel, be led through the hotel blindfolded, enjoy the baking of clay plates which had food leftovers baked in. Over 40 statements and installations served as hints on what is already sustainable here, and what could be.
Participating academies are Academie van Bouwkunst Amsterdam, Gerrit Rietveld Academie, ArtEZ Hogeschool voor de Kunst Arnhem, AKV/St. Joost Maastricht, and Wageningen University.