Hotel The Exchange is an independent fashion hotel in central Amsterdam conceptualised by Suzanne Oxenaar and Otto Nan, initiators of Lloyd Hotel & Cultural Embassy. The hotel playfully weaves together fashion and architecture in unique rooms ranging from 1-to-5 stars designed by Amsterdam Fashion Institute (AMFI) students. Hotel The Exchange is located on the Damrak, one of the liveliest and oldest streets in the heart of the city. The hotel’s café, Stock, serves an indulgent all-day breakfast and hearty, locally made snacks. OPTIONS! is the webshop of Hotel The Exchange featuring fashion, interior and student design collections.