Lloyd Hotel & Cultural Embassy: Design Hotel Amsterdam - Amsterdam, 1019 BN, Nederland

ROBBIE MAHONEY *CREATIVE DIRECTOR*

Robbie Mahoney – creative director at renowned design agency Graphic Thought Facility – will be our guest on Monday, 16 June. He wil also be giving the keynote address at the third edition of Ninety Minutes of Frame that same night at Pakhuis De Zwijger Having studied graphic design at Central Saint Martin's and the Royal College of Art, Mahoney joined Graphic Thought Facility in 2001. The London-based design consultancy has an international reputation for its diverse and progressive approach for clients such as Vitra, Kvadrat, Frieze Art Fair and the Design Museum.

What were your early design influences?
Robbie Mahoney: That is very difficult to answer as I have always had quite catholic tastes, and I believe a good knowledge comes from being open and broad minded. In my formative years the internet was not the vast resource it is today, so I would spend hours in the college library looking through Eye magazine or volumes of Typographica for inspiration. The designers that influenced me then are still the ones that resonate with me today; Paul Rand, Jan Tschichold, Dieter Roth and the photographer Irving Penn – the list could go on and on!

How is the team at GTF composed? Does collaboration play a big role?
We are a small team of ten permanent designers, a studio manager and typically one or two freelancers or interns. Each project is a collaboration, both internally at GTF and with external parties such as photographers, illustrators, animators and web developers. Typically one designer will take the creative lead for a project but other designers will remain involved to a lesser or greater extent depending on the project and their relationship with the client.

What kind of methods do you use at GTF to create the content of the image?
We use a wide variety of methods to create imagery, all options are open as long as it works and is appropriate to the project. The end result typically manifests as photography or illustration. In creating the concept of the end image we use a lot of diverse methods and processes: model making, rendering, typography, graphics, sculpture and technology.

For more info please see graphicthoughtfacility.com and ninetyminutesofframe.com

Monday, 16 June 20:00-22:00
Pakhuis De Zwijger – Piet Heinkade 179, Amsterdam
English spoken
Admission free
Register: here

Interview text and image courtesy of FRAME magazine.